Pick an existing shoe brand and create promotional packaging for a new line of sustainable footwear. The purpose of is to employed sustainable packaging practices and create structural solutions to both protect and display the shoes.
UGG has its roots in surfing. The shoes were first made to keep surfers warm and comfortable. My concept is inspired by the story behind the brand. I want to create sustainable shoe packaging based on the concept of beachiness, while keeping the essence of the fashionable attributes of the brand. The shoe box is made of cardboard with textile. And the earthy tone color choices evokes the sense of nature. My target audience is young women 20 to 35 years old, who prefer a luxurious lifestyle. They love to dress in a casual yet contemporary style.