Selected an existing consumer food brand and created packaging of a new boutique line with extensions. I designed a boutique line for the American rice brand Mahatma, which currently has only mass-marketed products.
The Mahatma rice boutique line explored the idea of food culture and flavor extensions based on the cuisine of different countries. I developed four lines: Japanese sushi mix, Spanish paella, Italian risotto and Indian balsamic. The keywords for the concept were gourmet, exotic and modern. The boutique package design was inspired by the longitude and latitude of each of the four countries. I played with typography and hierarchy to find the answers that best communicated the characteristics of each line. The packaging containers are glass jars are reusable or for other storage purpose.