Picked a restaurant and redesigned the existing website. The webpage must show the ability to apply HTML, CSS and demonstrate an understanding of visual communication and typography with web technology. I choose SOURCE, a local vegetarian restaurant located in SOMA, San Francisco.
Source believes in keeping the earth’s ecosystem in balance. Talking about vegetarian food, words such as freshness and healthy come to my mind. My focus audience is 25 to 45 year old consumers who live an active lifestyle. To revamp the existing site, I applied earthy and homemade feel to visually convey the concept. Also, a good type hierarchy and grid system helps the user experience fluid and intuitive.